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STARGET - Did you now?

This small trick will make your patients floss like a boss

  After every visit to my dentist I promise myself to REALLY start flossing every day! But my life has changed after reading this article about building habits. I may have gotten it all wrong. Instead of setting the bar at a world record high, I should start setting smaller goals, which I’m more likely to achieve and thus feel rewarded and motivated to go higher. The author of the article – Belle Beth Cooper – provides us with four easy to follow steps for starting with new habits: Start small: Repeat a tiny habit daily Focus on one habit at a time Remove barriers: Have everything you need at hand Stack habits: Build new routines onto existing ones Interestingly she exemplifies her point for the first step with flossing, which caught my attention: Say you want to floss every night, but you haven’t flossed for years. If you take up flossing out of the blue and expect to spend 10 minutes doing it every night, you probably won’t last more than a week. It’s a very big ask. But starting small is so effective, it’s almost like a super power. Here’s how it would work for flossing: you take the tiniest part of the habit you can work with—in this case, it would be to floss just one tooth. It’s still considered flossing, but you won’t make huge leaps in dental hygiene this way. But here’s where it gets powerful: at first, you focus on just flossing one tooth every night. And you stick with it for more than a week. Then, more than two. Then three, four weeks. You can stick with this habit because it’s so easy. There’s barely any effort involved with flossing one tooth, so it’s hard to make an excuse not to do it. And once it’s become easy and automatic to floss one tooth, you start flossing two. For a while, you floss two teeth every night. Then, you increase to three. And slowly you work your way up, never taking such a big leap that it becomes a chore. By starting small you focus on making the behavior automatic, before you worry about making the behavior big enough that it produces a useful outcome. It’s as easy as this. So the next time one of your patients faithfully promises you to start flossing daily you may advise him/her to just start flossing one single tooth to start with. Sounds silly – but the psychology behind it makes total sense. According to a study, it takes about 66 days to build a new habit, so almost 2 months. Starting small is a very important success factor, but you also need some stamina and focus on this new habit for at least that long. As soon as you start multitasking or trying to build too many new habits at a time – you’re likely to fail. Belle Beth Cooper also suggests, that you are more likely to adopt the new habit – in this case flossing – if you have everything at hand where you need it. For dental flossing this would mean that you put your dental floss prominently in your bath room. Don’t close it away – put it in the spotlight. Or maybe a fun poster will positively remind you to floss. There is tons of material available online. Personally I would start searching on Pinterest: It just needs that little tipping point Malcolm Gladwell says. Why don’t you provide your patients with a fun flossing starter kit with some floss and this (or any other) poster? Science also suggests that peer pressure might be a powerful tool stop or start a new habit. Ask your patients to commit to a flossing-goal in your practice (e.g. I will floss one tooth per day for the next two weeks), take a picture of your patient and post in on your Facebook page together with his quote. And make sure to reward him (publicly) if he reaches his goal. The positive side-effect: You generate some positive and fun buzz around your practice 😉 If you like this article, make sure to subscribe to our mailing list. We’d love to update you on our valuable and sometimes fun content. Subscribe to STARGET now! The post This small trick will make your patients floss like a boss appeared first on STARGET digital.

Facts and figures about the online dental-implant-year 2015

  The online dental-implant-year 2015 ended a couple of days ago and we took a closer look at the facts and figures about what happened on the various digital channels like Social Media, Online News, Blogs, and many more. Overall there have been more than 400’000 mentions of dental implants in some of the most common languages worldwide. From those 400’000 mentions, Twitter has been the most used channel by far (72%), followed by Online News (15%), Blogs (6%) and Forums (1,3%). Interestingly, Facebook only accounted for 1,2% of all online mentions about dental implants. Maybe a lot of the posts have been privately shared and therefore were not available for the search robots. If we dive into the geographical distribution, we see that the US is the leading country with roughly 140’000 mentions of dental implants (or 34% of the overall mentions). Next is Spain with 22% and China accounting for 8%. From a language perspective English accounted for 44% of the posts/hits, followed by Spanish (41%), Chinese (8%), and German (2,5%). Interestingly, if we only look at Twitter, then Spanish is the leading language with 56% of all tweets. Looking at Facebook alone, English accounts for 87% of the posts. From a content perspective “first consultation” or “first consultation for free” were the most used related terms, besides words like “clinic”, “hospital”, “university”, “#smile”, “your mouth”, … and of course #straumann 😉 Probably the most shared piece of content was an article on a french news portal featuring the funny advertisement of an Argentinian beer company. More than 70’000 people have shared this article on Facebook! Of course this method of online monitoring is just one side of the coin. First it’ll be interesting to see how the conversation volume about dental implants will evolve over time, and second we should consider the search volume of people seeking information about dental implants online. Not everything that gets published also gets read. Therefore one of the future articles on STARGET will cover the online search volume. By the way: We used Talkwalker to monitor the following terms over the period from Jan 1, 2015 until Dec 31, 2015: Dental Implants Implantes Dentales Implants Dentaires Impianto Dentale Implantes Dentários Zahnimplantate 牙种植体 치과 임플란트 歯科インプラント You can use Talkwalker for free to do some of your own research. How about you find out who in your region/country are the most influential people or media talking about dental implants? Maybe you find out that some of your competitor dentists in town use digital marketing tools heavily to attract new patients. If you want to jump on the boat, rememeber that Straumann offers a solid digital marketing package for dentists. Download the eBook now! The post Facts and figures about the online dental-implant-year 2015 appeared first on STARGET digital.

Excellent results for Straumann implants in independent peri-implantitis study

  Results from a large independent study on peri-implantitis have shown there are substantial differences between implant systems and the occurrence of peri-implantitis, an inflammation around dental implants that leads to implant loss if not treated. Large retrospective study1 of dental implants in broad clinical setting: 427 patients, 1578 implants from various manufacturers, 9-year follow-up Significantly lower odds ratios for moderate/severe peri-implantitis with Straumann Tissue Level SLA implants than with the other implant systems evaluated Study published in peer-reviewed Journal of Dental Research Findings highly relevant for dentists who base their choice of implant on independent clinical evidence Using the national data register of the Swedish Social Insurance Agency, Dr Jan Derks and colleagues from Gothenburg University in Sweden randomly selected 427 implant patients from a population of approximately 25 000 patients treated 9 years previously by more than 800 clinicians. The selected patients were assessed for typical indicators of peri-implantitis, including bone loss, bleeding, and pocket depth around their implants. With some exceptions, Nobel Biocare implants had a TiUnite® surface and Astra Tech implants had a TiOblast® surface; all Straumann implants were Tissue Level SLA®. The investigators observed that the extent of moderate/severe peri-implantitis2  differed between the implant systems and that the odds ratio of developing it was more than three times higher in the patients treated with Nobel Biocare and Astra Tech Implant System implants. With some exceptions, the Nobel Biocare implants had a TiUnite® surface and the Astra Tech implants had a TiOblast® surface; all the Straumann implants were Tissue Level SLA®. The results, which were presented at the 2015 EAO and have now been published in the Journal of Dental Research 1 , add weight to previously reported findings showing high success rates with Straumann implants3,4,5,6,7. The findings are highly relevant for dentists who base their choice of implant on independent clinical evidence. References 1 J. Derks, D. Schaller, J. Håkansson, J.L. Wennström, C. Tomasi, and T. Berglundh: Effectiveness of Implant Therapy Analyzed in a Swedish Population: Prevalence of Peri-implantitis: Journal of Dental Research 2016, Vol. 95(1) 43–49. 2 Defined as bleeding on probing/ suppuration and bone loss > 2mm. 3 Buser D et al Clin Implant Dent Relat Res. 2012 Dec;14(6):839-51. 4 Roccuzzo M et al Clin Oral Implants Res. 2014 Oct;25(10):1105-12. 5 van Velzen FJ et al Clin Oral Implants Res. 2014 Nov 5. 6 Fischer K et al Clin Implant Dent Relat Res. 2012 Dec;14(6):808-15. 7 Derks J. et al. Published online before print December 11, 2014, doi: 10.1177/0022034514563077 JDR December 11, 2014. The post Excellent results for Straumann implants in independent peri-implantitis study appeared first on STARGET digital.

Do you have your dental practice’s Name-Adress-Phone (NAP) right for google maps?

  Almost 50% of patients seeking a dental implant treatment go online at some point in their decision making process [1]. It is essential that you can grab their attention during their patient journey. Therefore online search engines are a key element. Unfortunately the online world is ever evolving and it is hard to keep up; especially if your core competence is treating patients and you have very limited time to invest into marketing. But don’t worry; this short article helps to shed light on how to maintain your NAP for Google Maps.   Local listings Create your business listing to ensure that patients searching for local dental practices find yours. Make sure that your listings are well branded, up to date, include your names, address and phone number (NAP), opening hours, and link back to your blog and website. Some listings allow your clients to express their opinions about your business with ratings and reviews. Don’t be afraid but proactively ask your patients to rate you. Make it easy for them by providing a direct link to the review section or even dedicate a tablet device in your practice’s waiting room. Engage your satisfied patients to become on- or offline word-of-mouth ambassadors for your practices’ excellent services. Google My Business This is most likely your most important listing. Google offers a unified platform to manage all your Google related listings on It connects you directly with patients, whether they’re looking for you on Search, Maps or Google+. Don’t miss this opportunity! I found a very useful article about “Acceptable Google Maps NAP Abbreviations and Variations” in case you are struggling with your address formatting. And finally make sure to stay up to date on the fast moving digital marketing world of dentistry and subscribe to STARGET for free.   Subscribe to STARGET now! 1References a. Ipsos Mori (2011), Psychographics of Patients (US, DE), Straumann proprietary data b. Institute Riegl (2011), Survey Patient Satisfaction (CH, DE, FR, IT, ES) The post Do you have your dental practice’s Name-Adress-Phone (NAP) right for google maps? appeared first on STARGET digital.


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