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The leading five dental implant manufacturers account for about two thirds of the total market in value. On the basis of published data, we estimate that we gained slight market share in 2009. The remaining third of the market is distributed among a large number of manufacturers who are regionally focused and/or compete mainly on price, with limited research, education and services. Most have no substantial peer-reviewed clinical data supporting their products and claims and operate predominantly on a local or regional basis.

The Global Market by Share of Sales

Source: Millennium Research Group and Straumann estimates.

Within the dental implant market, Straumann competes in the premium and value segments. Perhaps surprisingly, no widespread switch to low-cost implants was observed in 2009 despite the recession. One reason for this is that price is not the primary factor driving the choice of implant system among dental professionals. Another reason is that dental implant materials including abutments normally make up 20% of the overall cost of treatment – this means that dentists and patients are reluctant to compromise on quality in order to save a relatively small amount.

The Global(6) Market for Implant Dentistry

Source: Millennium Research Group, iData and Straumann estimates.

(6) With countries: Germany, Switzerland. Czech Republic, Hungary, Poland, Romania, Israel, Italy, Spain, France, Sweden, UK, Netherlands, Belgium, Luxemburg, Canada, US, South Korea, Japan, Australia, Brazil, Russia, India, China.