Job details

Head Customer Marketing & Education Iberia

Release Date

03. Aug 2017

Place of work

Madrid - Spain

Functional area

Training + Education

Job Type

Full Time

Career Level

Manager with direct report

Employment Type

Permanent

About us

Straumann es una multinacional suiza líder mundial en la investigación, fabricación y venta de implantes dentales con filiales y distribuidores en casi todos los principales mercados del mundo.

En lo que respecta a España, Straumann lleva en el mercado más de 10 años distribuyendo los productos de máxima calidad que se fabrican en nuestras instalaciones de última generación de la ciudad suiza de Villeret.

Sin duda alguna, el principal activo con que cuenta nuestra empresa, aparte claro está de las inmejorables líneas de productos que ponemos a su disposición, es el completo Programa de Formación Continuada que desde el principio se realiza en instalaciones propias, que siempre ha sido nuestro mayor objetivo y que lleva ya más de 10 años completando la formación de los profesionales de la odontología en España y Portugal.

Your tasks

    This role is reporting to Marketing Director:

    General Management:

    • Leadership and development of the Customer Marketing & Education team
    • Responsible and control of the Customer Marketing & Education Budget
    • Initiate & coordinate activities with external agencies, service providers & associations

    Customer Marketing:

    • Conception and development of new services for the Straumann customer loyalty programs, i.e. currently MTI - more than implants, YPP - Young Professional Program, Female Dentist
    • Annual categorization of customers according to customer segments (platinum, gold, customer) and communication of customers.

    Marketing Communications:

    • Plan, develop and implement new marketing communication campaigns in the B2B area for the entire Straumann portfolio across all channels
    • Operational interface between Sales, Product Management, Education & Marketing
    • Responsible for all digital and print media activities

    Education & Events:

    • Plan, develop and implement the University & Education strategy in Spain & Portugal
    • Technical & strategical main contact person for Universities, Associations and Clients with the goal to develop and build up RiSt & KOLs
    • Contribute & develop the education curriculum for customer trainings based on the Straumann´s company strategy in Spain & Portugal
    • Drive the development and execution of the strategic plan of the ITI section and help with monitoring and reporting on achievements of the goals and effectiveness of ITI section activities
    • Coordinate planning and organization of all ITI section activities resulting in annual activity plan
    • Plan ITI section budget together with the ITI leadership team and monitor spending and deviations from the plan
    • Manage ITI Headquarters reimbursement process of expenses for Section activities

    Your profile

      Skills:

      • Ability to build strong relationships to different customer segments through effective communication and listening skills, i.e. Universities, KOLs, Dental Professionals
      • Excellent interpersonal & presentation skills with strong focus on business results
      • Academic degree in business administration or life science
      • 5+ years´experience in Healthcare Education & Marketing
      • 2+ years´experience in people development & coaching a team
      • Very good Spanish & English language skills, Portuguese is an advantage

      Interested?

      Join us and become part of our open minded Marketing & Education team in Spain. As part of our team, your main responsibilities will be to drive the Customer Marketing & Education group by bridging product, clinical and marketing worlds with your great collaboration and communication skills.

      Working as a Head of Customer Marketing & Education at Straumann Iberia, you will be part of a passionate and high performing team that is looking for a customer-oriented colleague who will be able to focus on execution and to drive the revenue of our products and solutions.

      Contact Information

      Send your application to

      Straumann Spain
      Anabel Segura, 16 Eificio 3 Planta Baja
      28108 - Alcobendas Alcobendas
      Spain
      +34 91 630 82 14
      +34 91 630 81 66
      http://www.straumann.es
      info.es@straumann.com