Our purpose, vision and behaviors

More than creating smiles, restoring confidence. We want to be the partner of choice for tooth replacement solutions.

Confidence relates to all our activities; it is built on trust, integrity, respect, communication, transparency, collaboration and delivering what we promise.

For our customers it means peace of mind, because our solutions are predictable and durable. For our employees, confidence means secure rewarding jobs. For our shareholders, it means sustainable returns from a highly ethical business. For the communities in which we operate, confidence means that we care for the world around us as a responsible corporate citizen. For all our stakeholders it means that Straumann is a reliable partner. In 2015, Forbes Magazine ranked Straumann among the top 50 most trustworthy companies in Western Europe, which shows that we live our vision.

We want to be the first place that people come to do business, to find genuine solutions, to turn ideas into reality, to learn, master, succeed and improve lives. This is what being the partner of choice means for us.

Making vision a reality

The way to a sustainable future is mapped out in our three ‘Strategic Priorities’, which form the backbone of our strategy and are constantly monitored and adapted. Making it happen is a matter of culture and behavior. Thus vision, strategy and behavior are the figurative building in which we operate and call our company home.

Core behaviors built on long-held values

Behavior is the outward expression of underlying values and mindset. It is the key to the culture that we believe will drive and sustain our success in the future. Building on the values that have made Straumann what it is today, we now focus on eight core behaviors that apply for everyone in our organization:

  • Focus on customers
  • Collaborate
  • Take ownership
  • Create opportunities
  • Build trust
  • Engage
  • Communicate effectively
  • Be agile.

Simply doing more

The Straumann tradition of ‘simply doing more’ is an integral part of our brand; it is at the heart of these behaviours, and is the overriding principle for everything we do.