Elisabeth Greitschus
City: Freiburg, Germany
Current Position: Marketing Communications Manager for Straumann Germany

Karin Hinden
City: Basel, Switzerland
Current Position: Marketing Communications Manager for Straumann Switzerland

Samuel Martin
City: Madrid, Spain
Current Position: Online Communications Manager for Straumann Spain

What is their workshop about? (Workshop 6)
Questions I always wanted to ask a professional in digital marketing

Do you have questions about digital marketing? How can you apply digital marketing in your practice? This interactive workshop gives you the opportunity to discuss your questions and exchange ideas with the digital marketing professionals from the Straumann team.

Who is Elisabeth Greitschus?
Elisabeth is a passionate digital marketing expert, having acquired experience in marketing communications at Bosch, several German eCommerce and online marketing providers and Straumann. After completing her Bachelor’s degree in Advertising and Market Communication at Stuttgart Media University (Hochschule der Medien, DE), she did a work integrated Master’s program in General Management at Steinbeis University Berlin while working as a Junior Key Account Manager at Bosch Power Tools. After her graduation she gained Online Marketing experience at the leading German eCommerce and eMail-Marketing providers, OXID eSales and Inxmail, before transferring to Straumann Germany, where she drives the local digital transformation especially in eCommerce, marketing automation and for the Straumann Group brands Medentika and Neodent.

Who is Karin Hinden?
Karin is passionate about marketing topics and has many years of experience in marketing communications in the B2B sector. She has been working for Straumann Switzerland as Marketing Communications Manager for the past two years and successfully completed some further education in the area of content and digital marketing.

Who is Samuel Martin?
Samuel is passionate about digital marketing since he discovered it at the IAB Basic Digital Marketing Course organized per Google meanwhile he was studying a Degree in marketing at the Rey Juan Carlos University in Madrid (Spain). Combining both, studies and work, he had the chance of learning from the innovative and agile startup spirit from Fidiliti, an expertise mobile marketing startup, and the digital transformation from CUESA (Economic Studies Center belonged to the URJC College). After that, Samuel did a postdegree focused on digital marketing management at ESIC, a business and marketing school placed in Madrid, basing his final project in Mobile Marketing. After 13 honors, he arrived at Straumann becoming, after one and a half fruitful years, Digital Marketing Manager Spain at Straumann Group leading the local digital marketing strategy and digital transformation.