Our culture

The Straumann Group is a high performance organization with fundamental interdependencies: a purposeful vision that inspires culture, an ambitious strategy that supports the vision and finally a core behavior driven culture that fuels strategy execution.


More than creating smiles, restoring confidence – we want to be the partner of choice in esthetic dentistry.


Behavior is the key to the culture that we believe will drive and sustain our success in the future. Building on the values that have made Straumann what it is today, we focus on the following eight core behaviors that apply for all employees in the Straumann Group: focus on customers, collaborate, take ownership, create opportunities, build trust, engage, communicate effectively, be agile. 


At the heart of the Group’s strategy to achieve its vision are three key priorities: drive a high-performance culture and organization, target unexploited growth markets and segments, become a total solution provider in esthetic dentistry.