Executive Management Board

Jason Forbes

Irish (born 1973)
Chief Consumer Officer

Robert Woolley

Career highlights:
Jason joins Straumann Group from Hilding Anders, a global mattress and sleep company, where he was President, Online Brands and Group Chief Digital Officer. There, he successfully built out a new set of consumer-centric capabilities, launched their direct-to-consumer (DTC) brands during the Covid-19 pandemic and was instrumental in driving digital transformation across marketing, product innovation and supply chain. Prior to this, Jason was at beauty company Coty, where in his capacity as Global Chief Digital & Media Officer, he led their global digital transformation. Jason joined Coty via their acquisition of Beamly, an award winning MarTech company where Jason was CEO. Jason has worked across multiple industries, from media to beverages to retail, but with common threads of driving digital capability building and business impact, in both DTC and business to business.  

Qualifications:
Jason holds qualifications including an MBA from IMD in Lausanne, a Master’s degree and BBS in International Business and Economics from Trinity College, Dublin and certificates from INSEAD and Harvard Business School.