Job details

Area Sales Director - SW

Release Date

13. Feb 2018

Place of work

Los Angeles - United States

Functional area


Job Type

Full Time

Career Level

Manager with direct report

Employment Type




Travel Required

Yes, above 25%

About us

With a dedicated team at its Headquarters in Basel, Switzerland, Instradent was established in 2014 as a business platform for Straumann to drive and manage the distribution and internationalization of specific brands for tooth replacements solutions. If making things work in a fast-growing, international environment excites you, Instradent is the place to be.

Your tasks

    The Area Sales Director will provide leadership and vision in developing revenue

    generating initiatives to achieve the current year area business plan and support the

    long term strategic sales plan for Instradent USA. This position will drive business

    growth with relationship management to provide extraordinarily high levels of customer

    satisfaction. They must anticipate changes in the marketplace, industry, customer base,

    and competitive position, and adjust sales plans accordingly. The Area Director is

    responsible for all aspects of the sales function in an assigned geographic area;

    including, but not limited to achievement of sales targets, training and coaching

    Territory Managers in the implementation of the sales systems and metrics provided by

    management, and providing relevant market information to Senior Management that

    ensures the organization's sales volume and profitability objectives are met.

    Major Responsibilities

    Develops, implements and updates the Area Business Plan to insure company

    sales direction is executed for Surgical and/or Restorative product lines.

    Develops sales strategies to maximize sales revenue and meet established

    business targets.

    Directs Territory Managers (TMs) and Territory Representatives (TRs) to achieve

    individual and region sales goals, and KPIs.

    Trains, develops, coaches and mentors TMs and SRs to develop superior territory

    management, product knowledge, industry knowledge, selling skills, and sales


    Implements Instradent Sales Systems, including CRM and other performance


    Develops sales plans and business growth strategies for region.

    Co-Travel with Territory Representatives to assess and coach reps on a quarterly


Your profile

    Minimum Qualifications

    Minimum 5 years of sales experience required; prior sales management

    experience in dental industry preferred.

    Bachelors degree required, MBA preferred.

    Demonstrated leadership ability and experience.

    Strong organizational, analytical, and business planning skills.

    Proven track record of attaining sales goals and managing key accounts.

    Excellent written and verbal skills.

    Proven capability with Microsoft Office applications. (PowerPoint, Excel, Word, etc.)

    Medical device Business2Business (B2B) industry experience strongly preferred.

    Prior sales experience with physicians as the principal point of contact preferred.

    Valid driver's license, safe driving record, maintaining auto insurance coverage.


    Required Knowledge and Skills:

    Demonstrated skills in building high-performance teams guided by specific and

    measurable objectives in areas such as people development, leadership, and

    revenue generation.

    Effective management skills with ability to manage an area sales operation.

    Excellent time management, communication, decision-making, human relations,

    presentation, and organization skills.

    Internal INSTRADENT Candidates

    Team Leader or minimum management equivalent experience.

    Expertise selling the full Instradent product portfolio.

    Work Environment & Physical Demands

    Extensive travel required.

    No special physical demands required.

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