Neodent. Smile through Life.

Find out more about Neodent's repositioning.


Over the years, Neodent has dedicated its intire journey to creating new smiles every day. This is Neodent purpose, and now Neodent presents itself with a new look and a fresh campaign concept that captures smiles through a new lens. The new campaign celebrates smiles as a reaction to life which manifest in the most delicate, vibrant, energetic, shy, or comforting ways.

Blending Neodent's essence with the vibrancy of Brazilian culture, the brand embraces authenticity and diversity with a vibrant sunny lifestyle. It's aesthetic, colorful, and fresh - all under the concept of "Smile through Life".  

 

This new phase extends across the brand's identity, featuring a modernized appearance characterized by updated typography, rounded design elements, and a fresh color palette. This construction is designed to ensure consistency across the 95 countries where Neodent is present. 

With a commitment to continual evolution spanning over three decades, our aim remains to instill confidence, enabling our patients to rediscover their smiles. 

Visit our social networks now, by clicking here, and be part of this journey!