The key stickers you’ll want to consider using for interactivity purposes include:
- Hashtag stickers, which allow you to create a clickable hashtag. You can feature your practice’s own branded hashtag here, driving those who click to see a gallery of your content mixed with UGC.
- Poll stickers, which let you ask a question and encourage users to select between one of two choices, like “Which toothpaste do you like best: green-colored or blue-colored?”
- Question stickers, which work by having your followers ask you questions, which you can then answer publicly in additional stories.
- Mention stickers, which let you tag another user in your story. These are great to use for UGC and employee-oriented posts, or if you’re working with another business on a partnership.
- Emoji slider stickers, which allow you to ask users how they feel about something, and they can respond by sliding an emoji of your choice up or down to share their enthusiasm.
Stickers can be added to any story, and increasing interactive components will increase viewership and can even give you new ways to connect with your target audience. Take advantage of that.
IGTV for dentists
IGTV is a standalone app that does have an integration with Instagram. This app prioritizes long-form content, and the idea is that it’s more like watching television, where the content is always going, and you can jump between “channels” to stay engaged.
IGTV has not been the massive hit that Instagram first hoped and thought it would be. Usage isn’t great overall; most users are driven to IGTV only when they see a prompt from content on Instagram itself.
That being said, using the platform well could give you new opportunities, so it’s worth testing at the very least.
Consider creating long-form content like educational series, which could include videos on the following:
- What dental implants are and how they imitate natural teeth?
- How gum bleeding is an indication of periodontitis and what next steps you should take.
- An explanation of how clear aligners work and how they differ from traditional braces.
How to Drive Engagement & Results on Instagram
Engagement is essential on Instagram. Not only is it a strong indicator that your target audience is finding your content valuable, but it’s also a key component that influences the visibility of your content.
Engagement is one of the core drivers of Instagram’s algorithm, and if you’ve got higher-engaging content, it will show up towards the top of your followers’ feeds. This boost in visibility is the best way to connect with them, especially since high-performing posts are more likely to be shown to your target audience in their Explore tab even if they haven’t connected with you yet.
Driving engagement also gives you the valuable opportunity to connect with your patients – new and old alike. This can help you to establish trust and a strong relationship before they ever even come to your office.
The following engagement strategies can help you drive more comments, likes, and even shares through Stories:
- Respond to all comments. This is a great relationship-building move, but it also drives up your engagement rate. Your own replies count as engagement, too, turning 6 comments into 12 by Instagram’s count and driving potential engagement.
- Consider commenting first. This is a strategy that plenty of big brands use. Sometimes they’ll comment to elaborate on the post, or to tag users who may be interested. Either way, this can help “break the ice,” encouraging other users to comment, too, and it can be surprisingly effective.
- Create engagement-oriented posts. These are posts created with the sole or primary focus of getting comments. You may ask people, for example, whether they’d rather do clear aligners or braces and why or ask them to share how they overcome their fear of the dentist as kids. Ask for their opinions and stories, and you’ll likely get them.
Dentists can benefit immensely from a strong Instagram presence, and since this platform can be even more valuable and accessible than other options, it only makes sense to dive in head first. Taking the time to get your account set up for success and to come up with a long-term content strategy will be key, however, so be willing to invest more energy into the early stages of the account development for a long-term payoff.
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