60 SECONDS with Dr. Armand Bedrossian on what he takes from the first #KOOL expert group meeting
Straumann is ready for today’s world and has designed new programs specifically tailored to modern life. One of them is #KOOL, an initiative that combines two concepts: key opinion leadership (KOL) and online advocacy (the second O, for “online”). Watch this episode of 60 seconds with Dr. Armand Bedrossian where he tell us what he takes from the first #KOOL expert group meeting.
