#Education 25. Sep 2020

60 SECONDS with Drs. Puterman, Zenha and Salvesen on Digital Marketing for dentists – hype or not?

Straumann is ready for today’s world and has designed new programs specifically tailored to modern life. One of them is #KOOL, an initiative that combines two concepts: key opinion leadership (KOL) and online advocacy (the second O, for “online”). Watch this episode of 60 seconds with Drs. Israel Puterman, Marisa Zenha and Eirik Salvesen where they tell us why digital marketing for dentists is not just a hype.

The following interview cannot replace official statements issued by your local health authorities or government guidelines.


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