60 SECONDS with Drs. Zenha and Bedrossian on what makes them be #KOOL
Straumann is ready for today’s world and has designed new programs specifically tailored to modern life. One of them is #KOOL, an initiative that combines two concepts: key opinion leadership (KOL) and online advocacy (the second O, for “online”). Watch this episode of 60 seconds with Drs. Marisa Zenha and Armand Bedrossian where they tell us what makes them be #KOOL.
