What is TikTok?
TikTok is a video-sharing social media platform that encourages users to create and share (amongst other things) snippets of homemade music videos. Users can share videos fifteen to sixty seconds long, which are often set to music. The videos commonly share someone lip-synching, dancing, or doing some sort of trick, almost like a modern-day revamp of Vine.
Watching short videos one after another can be incredibly addictive to users, encouraging them to binge watch content.
The platform was originally known as Musical.ly, which allowed users to create and share short music videos, but the company was bought out in 2017 and eventually became TikTok. While TikTok has expanded significantly beyond only offering music videos, with endless possibilities for content creation.
TikTok is a fun platform with an aesthetic somewhat similar to Snapchat, and it can help you connect with new audience members.
Why TikTok matters to dentists
Dentists should be paying attention to TikTok because it’s immediately relevant right now, even if it’s primarily relevant to Gen Z users.
It’s gaining popularity quickly with more than 1.5 billion app downloads. While it may be a fad in the grand scheme of things, the fact of the matter is that Gen Z users are highly active users, meaning that they’re engaged and creating content.
That being said, it’s also gaining popularity with other users, too. Older generations, including Millennials, are increasing their use on the platform, but they’re more “passive” users, meaning they’re watching but not creating content.
The platform, therefore, may be one of the most effective ways to reach these audiences, and there’s some solid evidence that backs this up:
Finding new ways to connect with members of your target audience is always a plus, and this is a platform with a highly-engaged, active audience. Despite the enthusiastic userbase, most dentist practices haven’t caught on yet, so you’ll be at a direct competitive advantage if you’re an early adopter.
It doesn’t hurt that this platform could help you reach younger audiences who maybe aging out of pediatric dentists or moving to new areas for college or a new job, and they’ll need a new dentist.
How to get started on TikTok for dentists
To truly get started, you’ll want to download the TikTok app. You can do this for Apple here, Google Play here, and at Amazon here.
If you’re interested in getting started on TikTok to promote your dental practice, there are a few key strategies and best practices that will help you drive results faster. Let’s take a look at each one.
Create a strong profile
Creating a strong profile on TikTok is a quick and easy process, but you need to put careful thought into it.
To start, you want to choose a username that is approachable but also still professional. This can be your own name, or the name of the practice itself. Choose your profile picture, accordingly, featuring either a headshot of the dentist or the firm’s logo.