Digitalization is one of the most discussed topics at the moment. In today’s world where access to information is at everyone’s fingertips, a 24/7 presence has become more and more important since patients are constantly looking for medical information online. In addition to the importance of promoting your dental practice on digital channels, digital technologies have also become part of dentistry itself, allowing procedures to become more precise, quick and comfortable for patients. “Digital for your dental practice” with Dr. Hugo Madeira, the first season of Straumann Play, explores all these different aspects of being an up-to-date “digital” dentist: from digital marketing topics to the promotion of your dental practice, as well as introducing you to the main aspects of the digital dentistry workflow.