Purpose, Vision and Mission

We’ve transformed millions of lives. And we’ll transform millions more.

We’ve always strived to make people’s lives better. But why? We are driven by our purpose to unlock people’s full potential. Billions of people around the world deserve a customer-centric approach to oral health that goes beyond treating missing or misaligned teeth. Consequently, we strive for a world where oral health is a source of confidence, and we need to act accordingly.

This is us. the Straumann Group.


We exist to unlock the potential of people's lives.


We believe in a world where oral health is a source of confidence.


Our goal is to be the most customer-focused and innovative oral care company in the world.