● Building your TikTok presence with creative video content can help your dental practice build brand awareness and ultimately draw in more patients. ● You don’t have to dance or lip sync to make effective TikTok content. Bringing your expertise is enough. ● While you don’t have to dance, you will need to get creative with your dental practice TikTok. Luckily, there are plenty of creative TikTok ideas for dentists to get you started.
TikTok can be an excellent place for dentists to grow their online presence. The platform is well-known for its carefree dance and lip-sync videos, but over the past few years, TikTok has grown beyond that. While much of its content is still lighthearted and fun, many creators, educators, and professionals are using the app for its informative and educational impact. Rather than organizing high-production videography shoots, businesses can now develop lower-budget content that’s engaging and informative to their audiences.
With 1 billion active monthly users, TikTok is one of the most popular and effective social media platforms for many brands. Regular users spend more than 850 minutes on the app every month, devouring a collective 167 million videos per minute. 56% of TikTok users report feeling closer to the authentic brands they encounter on the app, especially when the content feels “human” and “unpolished.” That’s great news for dental practices looking to connect with current and new patients. In addition, 43% of users report trying something or going somewhere new after seeing it at least once on the platform. This reinforces TikTok’s ability to influence its users and means that the dental community can make a big impact on their patient’s oral hygiene and comfort with new procedures. This is evident as 7 in 10 users believe TikTok communities have the power to create change in culture.
There are so many creators and accounts in every industry and discipline to draw inspiration from. If you’re looking for creative TikTok ideas for dentist, we’ve got you covered.
TikTok marketing can be a fantastic investment for dentists looking to grow their social media presence and ultimately, their practice. You don’t have to dance and lip sync to be a TikTok success, but you do need to be authentic and genuinely have fun creating your content. If you’re struggling to create content that feels genuine, that will come through in your posts--so take your time to make sure the videos you’re making fit your personality.
Dentists can really shine on TikTok with instructional, how-to content for the average person. For example, you can share tips and techniques for proper brushing and flossing, plus other ideas for proper oral hygiene and at-home dental care. Recent reports suggest 45% of users feel more connected to brands that teach them something new, so this is a handy tool dentists can leverage their expertise on through educational content.
Many dentists on TikTok are sharing videos that show viewers how different dental procedures are performed, step by step. This can help patients get more comfortable with what to expect when they visit.
Do your followers (or even patients) have burning questions about oral health? Use your TikTok account to answer your most frequently asked questions. Don’t shy away from answering unusual questions--your videos could help someone who needs the information or is simply curious.
A dentist in the video below did a duet video from a TikTok creator who was living with her mouth wired shut after jaw surgery. The doctor used the opportunity to offer a little expertise on the topic. Frequently featuring familiar faces from your practice will further engage the audience and build trust with existing and future patients.
As a dental professional, your product recommendations matter to your patients and followers. After all, you’re an expert in oral health, so we’re more likely to pay attention to the products you recommend. Show your followers what toothpaste, mouthwash, toothbrush, floss, and other items you like your patients to use. There’s a reason the infamous #TikTokMadeMeBuyIt hashtag continuously trends – users are always looking for new innovative products and ideas to better their lives and improve their routines.
Remember that sponsored recommendations should always be disclosed prominently in your posts if a brand is paying you to share their products. Otherwise, you should be good to go.
For more information about sponsored posts, check out TikTok’s Branded Content Policy. If you’re in the US, you’ll also need to stay up-to-date on FTC disclosure guidelines.
Many dentists depend on happy patients’ before-and-after testimonials to help them grow their practices. This is especially true for esthetic dentists and orthodontists, although it applies to just about any practice.
With your patients’ permission, share before-and-after videos whenever possible. These real-life transformations not only showcase your expertise, but also let your followers connect on an emotional level with a real patient’s story.
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It’s no secret that many people are fearful and anxious about having dental work done. In the US alone, an estimated 36% of people are reportedly afraid of the dentist. For people who experience this kind of fear, making and keeping their dental appointments is a challenge.
Sometimes, we need to see potential negative outcomes in order to correct our habits now. The same is true for oral health. Since many people underestimate the importance of oral hygiene, show your followers some of the possible consequences of poor oral health, like what happens when they don’t brush, don’t floss, or skip their cleaning appointments – and that it can impact other areas of their health such as cardiovascular disease.
Don’t just focus on the negative, though. Use your TikTok account to show your followers what excellent oral health looks like. For instance, in the below video, a dentist shows her followers an example of what a healthy bite looks like. You could also show your viewers footage of healthy gums and teeth and the steps it takes to achieve those outcomes.
TikTok Duets are a popular, engaging feature on the platform. When you make a Duet, you record a side-by-side video in reaction to (or in collaboration with) another account’s content. Duets can be humorous, as in reaction videos, or they can be serious. They also act as a way to feature familiar faces from the platform and collaborate with popular TikTok creators which is key, considering 63% of users like it when brands show TikTok creators in their videos.
When you see a dental practice or colleague posting stellar content on TikTok, you can Duet it and share it with your followers. You can also make funny Duets like the one below: a reaction to an ASMR artist’s dental parody.
What area of dentistry do you specialize in? Are you an orthodontist, esthetic dentist, oral surgeon, maxillofacial specialist, or a specialist in another area? Make TikTok content dedicated specifically to your specialty.
Showcasing your dental specialty on TikTok is a great way to show your audience how well you do your job. Take a look at the video below. The orthodontist show followers what it looks like to remove braces.
Search TikTok on a regular basis to find relevant hashtags and challenges you can use or join for greater reach. This is also especially helpful if you track digital analytics across your own website or social media pages. Finding out which pages or content your users are most interested in will help you optimize the hashtags you use.
When you follow other accounts in your industry, you’ll start to notice trends and challenges other dentists are participating in. Join in wherever you can, and in a way that fits your brand.
In addition to following other accounts similar to yours, you can use TikTok’s search tool to plug in variations of possible hashtags. In the example below, you’ll notice the search was for “dentist challenge,” and that search not only yielded multiple video results, but also a long list of possible hashtags you could incorporate into your content.
Behind-the-scenes video gives your patients and followers a glimpse into your day and an idea of your personality. Content like this is particularly helpful for potential patients or people who feel apprehensive about visiting the dentist. You can create simply “day in the life” posts to show your routine, or use TikTok to introduce your staff.
Whenever you can, infuse your videos with plenty of energy and humor. Historically, TikTok has been well-known for its entertaining content. If that’s your cup of tea, don’t miss out on the potential reach and brand recognition you could build on this platform.
As with all your online content, you want to be sure your videos are consistent with your overall brand tone and voice. If you prefer a more serious approach to your online brand presence, then you won’t want to make song-and-dance videos for TikTok. Instead, you’ll need to stick closer to your established brand personality so you can keep giving your audience the experience they expect across all platforms.
However, if you and your team are fun-loving, energetic, and ready to add something different to your online presence, creating lighthearted content for TikTok might be the shot in the arm your dental practice needs.
Now that you’ve seen just a few of the many creative TikTok ideas for dentists that exist, it’s time to start making your videos. Pick a few of your favorite pieces of inspiration to get started. As you ease into content creation, you’ll find a rhythm that works for you and your team. The most important things are to be authentic and consistent.
Quickly, let’s recap our creative dental TikTok ideas:
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