#Education 25. Aug 2022

Digital Marketing for dentists: Tips and strategies you can start using today

● Digital marketing for dentists is an important part of your overall marketing strategy. ● Just like all businesses today, digital marketing is crucial to your reach, brand awareness, and success. ● It’s easy to get started building a digital marketing plan and a social media presence for your dental practice.

No matter what industry you’re in, online marketing should be part of your overall business plan. Digital marketing for dentists is no exception. With the advent of social media and the online world as a whole, it’s now easier than ever to connect with potential patients and keep in touch with the people you already care for. Even though there might be a bit of a learning curve to getting started with digital marketing and social media, the results of getting more brand exposure are worth the effort.

In this compilation, we’re sharing some of our best resources for online patient communication, social media, and digital marketing for dentists.

Google My Business: Boost Your Dental Practice Online Presence

New features from Google My Business can give your dental practice’s online presence a significant boost, getting your name out to your local community and drawing in new patients.

How to Use Instagram Live to Grow Your Dental Practice

Instagram Live is a free tool native to the Instagram app that allows brands to broadcast to their followers in real time. It’s an easy way to build relationships and engage with your audience, and in the process, you’ll create valuable content you can repurpose in your marketing strategy.

The Generation Gap: Reaching Everyone from Baby Boomers to Gen Z on Social Media

Every generation uses social media in different ways, which makes it challenging for dentists to connect with their target audiences online. It’s crucial to understand how different generations use social media so you can craft a well-rounded digital marketing strategy that draws in patients of all ages.

TikTok for Dentists: What It Is and Why It Matters

TikTok is a popular, mobile video-based social media platform that’s booming for businesses of all kinds, all over the world. Dentists can leverage TikTok to give new patients a glimpse into their practices and areas of expertise.

Instagram for Dentists: Everything You Need to Know

Esthetically pleasing visuals are central to successful online marketing for dental practices. Instagram is a highly visual social media platform that’s perfect for showing off your practice and your patients’ beautiful smiles using high-quality images and videos.

Straumann Play Season 1, Episode 1: Digital for Your Dental Practice with Dr. Hugo Madeira

Dr. Hugo Madiera discusses the importance of social media to your dental practice’s marketing strategy, what content you should be sharing (and where!), plus common social media challenges.

eBook: How to Improve Your Online Patient Communication Strategy

For decades, dentists have relied primarily on word of mouth, their reputations, and patient recommendations to grow their practices. These days, many of your potential patients are on social media, so it’s important to know exactly how to reach them where they’re spending their time.


  • Incorporating social media and digital marketing strategies into your overall business plan will help you move the needle for your business--and stay engaged with your patients in the process.
  • Social media platforms that focus heavily on video, such as Instagram and TikTok, can help maximize your brand exposure and give viewers a glimpse into what it’s like to work with you and your team. 
  • Using Google My Business and other online platforms can help broaden your reach, especially locally.

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