Meet the Management Team of Straumann Group Benelux

Remco Ritsema

General Manager Benelux

Remco is a values-based senior business leader with an entrepreneurial mindset and broad experience in healthcare and life science. He leads teams based on empowerment, empathy, and trust. His strength is developing modern integrated business strategies and translating it into operational activities by facilitating and challenging the team. He strongly believes in outside-in-oriented organisations and continuous improvement. He is driven by creativity, curiosity, progress, quality, and innovative technologies.He joined Straumann beginning of 2023.

He has over 20 years of experience in Healthcare, of which 15 years in the dental care industry.


Daan van Dun
Head of Marketing, Training & Education Benelux

Daan starts his Straumann career in 2011 as Product Manager and has worked his way up to Manager Digital Solutions Benelux (2017) and later, in 2018, became part of the Lead Team as Head of Digital. In July 2020 he makes  the transition to Head of Marketing, T&E. His main tasks are: Build the brand value of Straumann, Neodent, Medentika, Anthogyr, ClearCorrect by monitoring, analyzing and evaluating the markets and translate the outcomes into marketing activities to help Straumann Group Benelux to meet its revenue and business objectives.

Carmen Silverstandt

Head of Sales DSO Benelux

Carmen has joined Straumann Group in March 2022 coming  from Philips Health systems. At Philips she had different roles such as heading the Ultrasound business organization and leading the  Marketing organization for the Benelux. With her 20 years of working in the Health technology industry she brings a wealth of experience. Her strengths are creating winning teams and understanding the customer demands in changing environments.

As our Head of Dental Service Organization (DSO) Carmen will, together with the local and global DSO teams, dive into the needs of our existing and new DSO customers. Once a good fundament of common understanding is in place, we can further  build on implementing solutions that fit best to the current needs.

Esther Buth
Head of Sales Ortho Benelux

Esther has started her career at Straumann in 2014. As Key Account Manager Benelux she is, from 2016 till 2020, responsible for the DSO’s (Dental Service Organizations). In January 2021 Esther makes the transition to Head of Sales Ortho. The clear aligner market is a key market within Straumann Group and she enjoys building up a strong relationship with orthodontists and gp's ortho. 

Esther holds a bachelor degree obtained at Hotelschool The Hague, which is still visible in her service oriented approach towards customers. In 2021 she graduated  with an MBA degree at the Nyenrode business universiteit.

Tom van den Heuvel

Head of Sales The Netherlands

Tom delivers Straumann Group’s strategy locally and drives strong growth for the surgical, laboratory and digital businesses and brands. 

He is responsible for leading and developing the commercial organization.

Prior to joining Straumann Group in 2022, Tom gained diverse management experience at Royal Philips in Business Development and M&A across multiple healthcare sectors and geographies. 

Tom is Dutch and holds a MSc. in Accounting and Finance from Rotterdam School of Management, Erasmus University.