DSO Leadership Summit

27 & 28 May 2026 | Canopy Madrid Castellana

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About the Summit


This invitation-only summit is designed to foster peer-level exchange and provide practical perspectives on how DSOs can scale sustainably-commercially, operationally, and culturally.

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Program dedicated to delivering actionable insights

Curated peer exchange with leading DSOs

Engage in high-quality discussions with C-suite peers facing similar growth and leadership challenges.
Applied growth and leadership frameworks

Explore practical approaches to scaling organizations, teams, and performance--grounded in real-world experience.
Actionable tools for scalable growth

Leave with concrete ideas and frameworks that can be applied immediately within your organization.
Real-world best practices

Hear candid case examples on what is working (and what isn't) across different markets and operating models.
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OUTSTANDING VENUE

Canopy by Hilton Madrid Castellana

A modern, lifestyle-focused 4-star hotel located in Madrid’s AZCA business district, just off Paseo de la Castellana and a short walk from the Santiago Bernabéu. It offers contemporary rooms, a restaurant and bar, fitness center, meeting spaces, and a rooftop pool with city views.

Building Momentum. Expanding Impact.

After launching three high-impact Leadership Summits in 2025, we are bringing the region together for one unified forum—amplifying insight, increasing diversity of perspective, and strengthening cross-market collaboration.

Explore highlights from last year’s Summits and see how the conversation is evolving.

  • Emerging EMEA DSO Leadership Summit 2025
  • Northern Europe DSO Leadership Summit 2025
  • Southern Europe DSO Leadership summit 2025

Shaping the future of patient experience and brand growth

Tuesday – June 3

9:30 – 9:45: Welcome

9:45 - 10:45 Market Trends and Patient Insights
To kick off the Southern Europe DSO Leadership Summit, we’ll lay the groundwork for deeper conversations by aligning on the key opportunities and challenges shaping our industry. To help us do that, we’ve partnered with LEK Consulting—one of the world’s top healthcare strategy firms—to deliver a powerful, insight-driven foundation that will fuel the sessions to come.

This session will be led by Jaqueline Thompson and Jean-Guillaume Bayada.

Jacqueline Thompson (j.thompson@lek.com) is a Partner at L.E.K. Consulting and founding leader of the Madrid office, where she heads the Healthcare Services practice with deep expertise in dentistry and the Iberian healthcare sector. A former entrepreneur, she holds an MBA from INSEAD and previously sold her food company to one of Japan’s largest biotech firms.

Jean-Guillaume Bayada (jg.bayada@lek.com) is a Partner in L.E.K. Consulting’s Paris office with over a decade of experience advising healthcare and MedTech companies on growth strategy, market access, and large-scale transformations. He also supports M&A activity across Europe and holds a Master’s in Management from ESSEC Business School.

Jacqueline Thompson 

Jean-Guillaume Bayada

10:45 – 11:15: Break

11:15 - 12:00 DSO Panel: Patient Insights & Behavioral Trends in Dental Care

12:00 – 13:15: Lunch

13:15 - 14:45 Workshop: Addressing Pain Points in the Patient Journey

The customer journey extends well beyond the final treatment. Every interaction with your brand influences patient perception and satisfaction. This workshop will help you identify key touchpoints in the treatment journey and explore ways your organization can address gaps to enhance the overall patient experience.

This workshop is led by Dr. Herbert Staehr and Dr. Shruti Singla, MBA, members of Straumann Group’s Enterprise Consulting Team. Together, they bring over 30 years of combined experience in medicine and healthcare business management.

Dr. Herbert Staehr

STG ES Consulting
Dr. Shruti Singla

STG ES Consulting

14:45 - 15:45: Networking Break

15:45 - 16:30 Keynote: Inspiring Communication: Transforming Patient and Team Engagement
This inspiring, story-led session explores the transformative power of communication—on patient trust, team engagement, and business performance. Through real-world examples and compelling data, we’ll uncover how communication shapes loyalty, productivity, and retention, and reflect on its evolving role in the age of AI.

This keynote will be delivered by Dr. Prav Solanki.

Dr. Prav Solanki is a PhD graduate from the University of Oxford who has built a career at the intersection of healthcare, marketing, and technology—owning multiple dental practices and advising over 500 clinics and corporates on brand strategy and growth. He is the founder of The Fresh consultancy, director at IAS Academy, and creator of Leadflo®, an AI-powered dental CRM platform designed to optimize patient conversions and experience.

Dr. Prav Solanki

16:30 – 16:45 Closing

18:30 – 22:30 Evening Dinner and Networking Activity

Wednesday – June 4

9:30 – 9:45: Welcome

9:45 – 10:30: Keynote: Building Brands That Last: Lessons in Loyalty and Market Differentiation

To kick-off day two, we will discover what truly defines a brand, why it’s a strategic business asset – not just a logo – and how lasting brands build loyalty through clarity, consistency, and differentiation. This keynote will inspire new ways to think about brand purpose, trust, and the power of emotional connection.

This session will be led by Crispin Reed, a seasoned brand and strategy expert with over 40 years of commercial experience across industries including FMCG, luxury, pharmaceuticals, and beauty. As an executive coach, consultant, and lecturer, he helps senior leaders and organizations worldwide unlock growth through strategic insight, innovation, and impactful leadership.

Check out more of his work at Skyscraper Consulting. 

Crispin Reed

10:30 – 11:00: Break

11:15 - 12:00 DSO Panel: Building a Patient-Centric Brand

12:00 - 13:15 Lunch

13:00 – 14:45: Workshop: From Insights to Action: Crafting a Brand Strategy

Building on the power of communication, this session explores how brand identity, language, and experience shape every facet of a DSO—from patient trust to team alignment. Following a short talk unpacking the core elements of brand, participants will engage in hands-on exercises to define their brand voice, craft communication principles, and identify critical moments where better communication can elevate patient and team experience.

This workshop will be delivered by Dr. Prav Solanki.

Dr. Prav Solanki is a PhD graduate from the University of Oxford who has built a career at the intersection of healthcare, marketing, and technology—owning multiple dental practices and advising over 500 clinics and corporates on brand strategy and growth. He is the founder of The Fresh consultancy, director at IAS Academy, and creator of Leadflo®, an AI-powered dental CRM platform designed to optimize patient conversions and experience.

Dr. Prav Solanki

14:45 – 15:45: Break

16:30 – 16:45 Check-out & Summit Reflection

Frequently Asked Questions

Is the event open to more than one person from my organization?

Each attendee will be granted a plus-one, which will be paid for by the attendee at a cost of € 500.

When will a full detailed agenda be released?

A detailed agenda, including timings of sessions, speakers and presenters, and all external partners to be released no later than 3 months ahead of the event.

What is included in the cost of the event?

Two nights of accommodation including breakfast and a catered lunch on both days, a social activity and dinner following day one of the Summit, market intelligence provided by LEK, and the insights delivered through our thought-leadership program and by industry peers

When should I arrive?

Attendees should plan to arrive the day or evening before the event, as the Summit will start the morning of 3 June.

How can I get in contact with your team directly?

Reach out to our event team at DSO.EMEA.events@straumann.com

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