The DSO Leadership Summit aims to provide valuable industry insights, explore future opportunities, foster strategic collaboration through a diverse thought leadership program, and connect influential executives, promoting idea exchange and building meaningful connections to drive innovation.
€300
Program dedicated to delivering actionable insights
Your attendance includes a bespoke package of market insights unique to your region for you to use in your organization.
Presentations and workshops by Straumann Group Enterprise Consulting, external thought leaders, industry leaders, and Straumann Group Partners.
Networking and community building through an evening program and exclusive dinner in the heart of Bucharest.
€300
OUTSTANDING VENUE
Doamnei str. 2, Bucharest, Romania
The Marmorosch Hotel blends the elegance of the Belle Époque with modern luxury, offering historic charm in a former 19th-century bank, exquisite accommodations, fine dining, a unique vault bar, and a relaxing spa.
You may view more information on their website:
Marmorosch Hotel
Shaping the future of patient experience and brand growth
Tuesday – June 17
9:30 – 9:45: Welcome
9:45 - 10:45 Market Trends and Patient Insights
To kick off the Emerging EMEA DSO Leadership Summit, we’ll lay the groundwork for deeper conversations by aligning on the key opportunities and challenges shaping our industry. To help us do that, we’ve partnered with LEK Consulting—one of the world’s top healthcare strategy firms—to deliver a powerful, insight-driven foundation that will fuel the sessions to come.
This session will be led by Katya Zubareva and Guillaume Duparc.
Katya Zubareva (k.zubareva@lek.com) is a Partner at L.E.K. in London and a leading expert in strategy and transaction support across the dental sector, working with DSOs of all sizes across Europe. She is also a champion of workplace diversity and co-founded the firm’s Women’s Network in London.
Guillaume Duparc (g.duparc@lek.com) is a Partner at L.E.K in Wroclaw as a member of the healthcare team. He has extensive international experience advising corporate and private equity clients across healthcare, medtech, and digital health on strategy, performance, and transformation.
Katya Zubareva
Guillaume Duparc
10:45 – 11:15: Break
11:15 - 12:00 DSO Panel: Patient Insights & Behavioral Trends in Dental Care
12:00 – 13:00: Lunch
13:00 - 14:30 Workshop: Addressing Pain Points in the Patient Journey
The customer journey extends well beyond the final treatment. Every interaction with your brand influences patient perception and satisfaction. This workshop will help you identify key touchpoints in the treatment journey and explore ways your organization can address gaps to enhance the overall patient experience.
This workshop is led by Dr. Herbert Staehr and Dr. Shruti Singla, MBA, members of Straumann Group’s Enterprise Consulting Team. Together, they bring over 30 years of combined experience in medicine and healthcare business management.
STG ES Consulting
STG ES Consulting
14:30 - 15:00: Networking Break
15:00 - 15:45 Keynote: Communication Strategies That Work
This session will explore how a strong brand and clear communication strategy can drive business growth. Participants will gain practical insights into defining and applying core brand elements to create consistency, empower teams, and elevate the patient experience across the treatment journey.
This session will be led by Lorraine Carter, a multi-award-winning brand strategist with over 20 years of international experience helping organizations—from global enterprises to SMEs—build high-performing brands that drive commercial growth. Creator of the Persona Brand Leadership Framework™, her work has been featured by The Economist Group and applied across sectors including government, education, hospitality, and tech.
Learn more about her work on her website—Persona Design
Lorraine Carter
15:45 – 16:00 Closing
16:00 – 23:30 Evening Dinner and Networking Activity
Wednesday – June 18
9:30 – 9:45: Welcome
9:45 – 10:30: Keynote: Building Brands That Last: Lessons in Loyalty and Market Differentiation
To kick-off day two, we will discover what truly defines a brand, why it’s a strategic business asset – not just a logo – and how lasting brands build loyalty through clarity, consistency, and differentiation. This keynote will inspire new ways to think about brand purpose, trust, and the power of emotional connection.
This session will be led by Crispin Reed, a seasoned brand and strategy expert with over 40 years of commercial experience across industries including FMCG, luxury, pharmaceuticals, and beauty. As an executive coach, consultant, and lecturer, he helps senior leaders and organizations worldwide unlock growth through strategic insight, innovation, and impactful leadership.
Check out more of his work at Skyscraper Consulting.
Crispin Reed
10:30 – 11:00: Break
11:00 - 12:00 DSO Panel: Building a Patient-Centric Brand
12:00 - 13:00 Lunch
13:00 – 14:45: Insights to Action: Crafting Brand Strategy to Drive Growth
In this high-impact 90-minute working session, award-winning brand strategist Lorraine Carter will guide SME DSO leaders through an interactive journey to transform brand strategy into measurable business growth. Using the Persona Brand Leadership Framework™, participants will clarify their unique brand positioning, strengthen communication, align teams, and leave with a tailored action plan to activate their brand and drive commercial success.
This session will be led by Lorraine Carter, a multi-award-winning brand strategist with over 20 years of international experience helping organizations—from global enterprises to SMEs—build high-performing brands that drive commercial growth. Creator of the Persona Brand Leadership Framework™, her work has been featured by The Economist Group and applied across sectors including government, education, hospitality, and tech.
Learn more about her work on her website—Persona Design
Lorraine Carter
14:45 – 15:15: Break
15:15 – 16:00 Check-out & Summit Reflection
Frequently Asked Questions
€300
Visit the Straumann Group Enterprise Solutions website to learn more
Register here
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