The DSO Leadership Summit aims to provide valuable industry insights, explore future opportunities, foster strategic collaboration through a diverse thought leadership program, and connect influential executives, promoting idea exchange and building meaningful connections to drive innovation.
Program dedicated to delivering actionable insights
The cost of attendance includes a bespoke package of market insights unique to your country for you to use in your organization.
Presentations and workshops by Straumann Group Enterprise Consulting, external thought leaders, industry leaders, and Straumann Group Partners.
Networking and community building through an evening program and exclusive dinner in the heart of Nice.
OUTSTANDING VENUE
480 Promenade Des Anglais, Nice, France
Conveniently located, Sheraton Nice Airport Hotel connects seamlessly to the city, airport, and Mediterranean.
- 10-minute walk from the Nice Airport terminal
- 4-star hotel with amenities such as a rooftop pool & gym
Shaping the future of patient experience and brand growth
Tuesday – May 20
Wednesday – May 21
9:30 – 9:45: Welcome
9:45 - 10:45 Market Trends and Patient Insights
To kick off the Northern Europe DSO Leadership Summit, we’ll lay the groundwork for deeper conversations by aligning on the key opportunities and challenges shaping our industry. To help us do that, we’ve partnered with LEK Consulting—one of the world’s top healthcare strategy firms—to deliver a powerful, insight-driven foundation that will fuel the sessions to come.
This session will be led by Katya Zubareva.
Katya Zubareva (k.zubareva@lek.com) is a Partner at L.E.K. in London and a leading expert in strategy and transaction support across the dental sector, working with DSOs of all sizes across Europe. She is also a champion of workplace diversity and co-founded the firm’s Women’s Network in London.
Katya Zubareva
10:45 – 11:15: Break
11:15 - 12:00 DSO Panel: Patient Insights & Behavioral Trends in Dental Care
12:00 – 13:15: Lunch
13:15 - 14:45 Workshop: Addressing Pain Points in the Patient Journey
The customer journey extends well beyond the final treatment. Every interaction with your brand influences patient perception and satisfaction. This workshop will help you identify key touchpoints in the treatment journey and explore ways your organization can address gaps to enhance the overall patient experience.
This workshop is led by Dr. Herbert Staehr and Dr. Shruti Singla, MBA, members of Straumann Group’s Enterprise Consulting Team. Together, they bring over 30 years of combined experience in medicine and healthcare business management.
STG ES Consulting
STG ES Consulting
14:45 - 15:45: Networking Break
15:45 - 16:30 Keynote: Inspiring Communication: Transforming Patient and Team Engagement
This inspiring, story-led session explores the transformative power of communication—on patient trust, team engagement, and business performance. Through real-world examples and compelling data, we’ll uncover how communication shapes loyalty, productivity, and retention, and reflect on its evolving role in the age of AI.
This keynote will be delivered by Dr. Prav Solanki.
Dr. Prav Solanki is a medical doctor and PhD graduate from the University of Oxford who has built a career at the intersection of healthcare, marketing, and technology—owning multiple dental practices and advising over 500 clinics and corporates on brand strategy and growth. He is the founder of The Fresh consultancy, director at IAS Academy, and creator of Leadflo®, an AI-powered dental CRM platform designed to optimize patient conversions and experience.
Dr. Prav Solanki
16:30 – 16:45 Closing
18:30 – 22:30 Networking Evening and Dinner
Wednesday – May 21
9:30 – 9:45: Welcome
9:45 – 10:30: Keynote: Building Brands That Last: Lessons in Loyalty and Market Differentiation
To kick-off day two, we will discover what truly defines a brand, why it’s a strategic business asset – not just a logo – and how lasting brands build loyalty through clarity, consistency, and differentiation. This keynote will inspire new ways to think about brand purpose, trust, and the power of emotional connection.
This session will be led by Crispin Reed, a seasoned brand and strategy expert with over 40 years of commercial experience across industries including FMCG, luxury, pharmaceuticals, and beauty. As an executive coach, consultant, and lecturer, he helps senior leaders and organizations worldwide unlock growth through strategic insight, innovation, and impactful leadership.
Check out more of his work at Skyscraper Consulting.
Crispin Reed
10:30 – 11:00: Break
11:00 – 11:45: DSO Panel: Building a Patient-Centric Brand
11:45 – 13:00: Lunch
13:00 – 14:45: Workshop: From Insights to Action: Crafting a Brand Strategy
Building on the power of communication, this session explores how brand identity, language, and experience shape every facet of a DSO—from patient trust to team alignment. Following a short talk unpacking the core elements of brand, participants will engage in hands-on exercises to define their brand voice, craft communication principles, and identify critical moments where better communication can elevate patient and team experience.
This workshop will be delivered by Dr. Prav Solanki.
Dr. Prav Solanki is a medical doctor and PhD graduate from the University of Oxford who has built a career at the intersection of healthcare, marketing, and technology—owning multiple dental practices and advising over 500 clinics and corporates on brand strategy and growth. He is the founder of The Fresh consultancy, director at IAS Academy, and creator of Leadflo®, an AI-powered dental CRM platform designed to optimize patient conversions and experience.
Dr. Prav Solanki
14:45 – 15:15: Break
15:15 – 16:00: Check-out & Summit Reflection
Frequently Asked Questions
Visit the Straumann Group Enterprise Solutions website to learn more
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