International – English
Colin Campbell
ITI Treatment Concept Webinar 4: Navigating the Business of Dentistry in a Volatile World
On Demand | Online, Australia
Speaker(s)
Description
For decades, dental practices around the world have flourished in a relatively safe environment with the trust and respect of populations and the skills of their clinicians. The world is changing dramatically in many aspects, not least the ability to run business successfully, and to survive and thrive in dental business.In this short, introductory lecture, Colin will provide a structure for dental business to help busy and overwhelmed owners and practitioners navigate the challenges of a volatile, uncertain, complex and ambiguous world (the UCA).
Colin will also touch on medicolegal aspects of dental practice which create risks to dental business and conclude with some helpful, useful take-home tips for dental marketing.
Aim: To provide an engaging, interesting and thoughtful short lecture on dental business, medicolegal and dental marketing topics.
Product segments: technical:data/productsegment/BSNS
Learning objectives
· Understand an outline of a dental business framework to assist them in navigating the complexity of dental business· Consider aspects of medicolegal practice which, if embraced, leads to stronger, better dental businesses
· Have a greater insight into modern aspects of conventional and digital marketing
Sessions
ITI Treatment Concept Webinar 4: Navigating the Business of Dentistry in a Volatile World
Speakers: Colin Campbell
Venue location: ONLINE - Zoom Webinar Online
Description
For decades, dental practices around the world have flourished in a relatively safe environment with the trust and respect of populations and the skills of their clinicians. The world is changing dramatically in many aspects, not least the ability to run business successfully, and to survive and thrive in dental business. In this short, introductory lecture, Colin will provide a structure for dental business to help busy and overwhelmed owners and practitioners navigate the challenges of a volatile, uncertain, complex and ambiguous world (the UCA) Colin will also touch on medicolegal aspects of dental practice which create risks to dental business and conclude with some helpful, useful take-home tips for dental marketing. Aim: To provide an engaging, interesting and thoughtful short lecture on dental business, medicolegal and dental marketing topics.
Journey & Venues
ONLINE - Zoom Webinar
- -
- Online
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Contact person
EM
Ellen McCallum