11 May 2021 Corporate

20 years anniversary Anthogyr & China!

This year, we are very proud to celebrate the 20 years anniversary between Anthogyr & China!

This year, we are very proud to celebrate the 20 year anniversary and our great collaboration with China!  

As early as 2001, we had the ambition and opportunity to launch a project to import and distribute our dental instruments and implants to China. It was our intention to become a European pioneer in what was then an emerging but very promising market. Twenty years on, the challenge has been met.

For this 2021 anniversary year, a very special campaign with digital and physical events for the Chinese customers was created in order to honor our common story and thank them for their trust.

We first launched an InSide magazine special China, in collaboration our Chinese colleagues.

14 pages are totally dedicated to the Chinese market describing the Anthogyr’s journey to develop this market and:

  • A look back to the team who was involved in building this strong relationship, 
  • Our successes, our ambitions, interviews with the chinese team,
  • Our team in Sallanches focused on China,
  • KOLs testimonials, … and lot’s of interviews!

The chinese team has planned a full program during all the year, with digital events a road show in 16 cities all around China:

  • Chongqing, April 3rd
  • BITC Live Show, April 10th
  • Changsha, April 17th
  • Jinan, April 24th
  • Ningbo, May 8th
  • Changchun, May 15th
  • BITC Live Show, June 19th
  • Nanjing, July 3rd
  • Chengdu, July 10th
  • Foshan, July 17th
  • Nanning, July 24th
  • Shenyang, July 31th
  • Zhengzhou September 11th
  • Xian, September 18th
  • Dongguan, September 25th
  • Shanghai, October 26th