Big Bang in China
Salvo of product launches at mega event in China
Having received multiple key product approvals in China, we orchestrated our biggest launch ever in October. Spanning three days, it comprised parallel congresses in four major cities to promote our business and the new arrivals.
These include the Straumann Bone Level Tapered implant range – which is a key growth driver in other markets, the high-strength material Roxolid and the fast healing SLActive surface, as well as the fully-tapered Anthogyr Axiom PX implant, which extends our non-premium offering.
On the prosthetics side, Straumann Pro Arch edentulous solutions made their debut and we announced a CADCAM prosthetics service with a new local milling center in Shenzhen.
Boosted by social media, the event attracted more than a thousand participants on site and 13 000 online.